Do i need a website in 2019?

Do I need a website in 2019?

Do you really need a website in 2019? This is a question that many businesses throughout the UK are still asking. And our short answer to the question is, “Yes, in 2019 your business needs a website more than ever”. In this article we are going to cover the following topics:

  • Why you need a website for your business in 2019
  • Do I need a website if I have a Facebook page?
  • The importance of a high quality website
  • What is the purpose of having a website?
  • What are the different types of websites available?

Why you need a website for your business

The first and foremost reason you need a website in 2019 is that we live in a digitalised world. Before people bother visiting your business or brand physically, it is becoming increasingly popular to first check online what your brand or company has to offer. As a statistic more than six out of 10 customers expect a company to provide online information about their business or services in some form or another, and over half head directly to the business’s website for service information. 

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Although there are costs involved when setting up a new website, having a website will certainly help your business generate more of an online presence, thus resulting in generating potential new customers.

Are you looking for an affordable website? Find out more here.

Do I need a website if I have a Facebook page?

Facebook can be great for online exposure. But your page may not appear in search engines unless a customer searches specifically for your business name. This means you could be missing out on tons of traffic by customers who are searching for your products or services.

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Although social media is becoming increasingly popular, websites are still just as important for companies offering products or services, even if you aren’t selling anything directly online.

A website that is well designed and optimised for both search engines and conversions will help you reach a wider audience who are searching for the products and services your business is offering. Which is something social media won’t be able to offer you.

What is the purpose of a website?

The main purpose of having a website is to allow you to communicate with potential customers. It also will also allow you to deliver your products and services to a wider audience, organically. Customers will also be able to discover your business through search engines, leading to more customers, leads and conversions.

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Having a website and generating an online presence is by far one of the best ways to put yourself in front of new potential customers in the vastly digital world that we live in. 

The importance of a high quality website 

People are constantly searching the web for businesses, products, services, etc. The days of the Yellow Pages are long behind us. If a person needs to find information, they are most likely turning to the web to find it. When they search for something you offer or more specifically for your business, you want to appear- and not just appear – but appear and look good.

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Looking good is important because your website is usually the first impression you give your customers. If they found you through an online search or through a link a friend gave them, your website will be your first point of contact with them. Before they even see your store or talk to your team, they will see your website. You want that first impression to be a positive one.

Your storefront and showroom look good, right? Why do they look good? Because you know that customers will see them and generate an opinion about the business based around them (in addition to factors such as customer service, quality, price, etc. of course). Think of a website as your digital storefront and showroom. People are looking at it and are forming an opinion about the business based on it. So, spend the time to make it look good!

Types of website

We have listed the five main types of websites that are available:

  1. Brochure
  2. eCommerce
  3. Portal
  4. Wiki
  5. Social media

1. Brochure

A brochure website is one of the most common types of websites. Brochure websites usually only have a few pages and will be used by small to medium businesses that need a basic online profile. For example, a small heating company would only need a simple website with a page displaying contact information, an ‘about’ page and possibly a few photos of their previous work. Their website is essentially an online business card for potential customers.

2. eCommerce

An ecommerce website is a website where customers can pay for a product or service online. This will normally involve a company selling to multiple users but can also take the form of a multi-vendor ecommerce website, commonly known as ‘marketplace’ websites. Marketplace websites allow multiple vendors to sell to customers through the same site. Well known examples include eBay and Amazon

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3. Portal 

A portal website brings together information from a variety of sources on the web. Examples could include Aol and Yahoo, who offer emails, forums, search engines and news all through their homepage. Portals can also be for internal use in a school, university or company, allowing students or employees to login using their unique credentials.

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4. Wiki

A wiki website is a type of site which allows people to collaborate and share content online together. Of course, the most popular website is Wikipedia, which allows anyone to amend, add and assess the content of their articles.

5. Social media

Social media websites are networks which encourage the sharing of images or ideas. They encourage interaction by online sharing. The most popular social media website is Facebook, with a mind-blowing 2.37 billion active users. Other social media sites include YouTube, Twitter, Instagram and LinkedIn.

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Are you looking for a professional and affordable website? Find out more here.

does my website need an ssl certificate

Does my website need an SSL Certificate?

The simple answer to the question is, yes. If you don't have an SSL Certificate installed onto your website then Google will flag your site!

We use the web for absolutely everything. From selling to buying, it is the beginning of a digital world.

With this digital growth,  it has meant online security is a necessity.

It goes without saying that Google loves its users and therefore, is introducing new ways to make us feel secure here on the web.

That means, if your website does not have an SSL certificate installed, it will display as ‘Not Secure’ in the URL bar.

 

does my website need ssl

 

What is SSL?

SSL means secure sockets layer, or otherwise called TLS (transport layer security). All websites which request any sensitive information, for example, your bank's website have a secure network protocol or HTTPS, rather than HTTP.

 

 

HTTP is considered unsafe and you should immediately stop submitting any sensitive information on a website which shows HTTP in the URL bar. In summary, SSL allows your website to run on a secure network protocol that is the HTTPS. Users who don't see HTTPS in the URL of your website will usually hesitate in submitting any sensitive information.

Do I need an SSL certificate for my website?

As mentioned above if your website deals with online sales and collects personal and financial information of your customers such as their credit cards and email addresses then your website must have an SSL encryption.

Most hosting providers offer packages which will provide your website with an SSL encryption. So in plain words, customers only trust websites which have an SSL encryption, so if you want your customers to have a safe shopping experience then you must have an SSL installed.

ssl secure connection

SSL is also important for the validation of a website, it secures website communication, secures eCommerce transactions, increases confidence in website visitors, prevents internet scams and stealth of personal information, secures email communication, improves SEO and many more other advantages.

As consumers start to use the Internet more and more every day, people are also starting to become much more comfortable shopping online, and submitting personal information. Still, most won't even consider purchasing anything from a website that isn't equipped with SSL and so, they'll leave and find another website, and another business, that is. But there's another reason that SSL is so important, and that's because it protects your website, too. When SSL is installed it's much harder to hack websites, engage in forgery, and tamper with data.

So, you must have an SSL encryption for your e-commerce website in order to win the trust of your customers and ensure safety and reliability. Data encryption professionals review a variety of hosting packages that provide SSL certificates for their clients and they tell you which is considered the top most choice for secure network certificates. Special SSL certificates can also be purchased which can be applied to multiple subdomains of a single company.

How to Choose the Best SSL Certificate?

best ssl certificate to choose

Are you in the quest to buy an SSL certificate, but unable to choose the right product? If your answer is confirmatory, then this page will indeed assist you to achieve your aspiration, as we will discuss various types of SSL certificates here.

If it is about IT security (e.g., digital certificates, database security, antivirus, SSL encryption, etc.), the first name that comes in our mind is Symantec. It is one of the front-runners in the field of cyber-security, established in the year, 1982. This eminent organization has a massive customer base worldwide, which is earned through its never-ending innovations.

A research reveals that only 3% of the websites all over the world are running on https protocol (websites considered under it are secured), which means 97% of the websites are still vulnerable to cyber-crime. Keeping it under consideration, Symantec has recently announced an incredible mission, namely 'Encryption Everywhere'. It is focused on securing the data of business enterprises as well as individuals against cyber attacks globally.

Now let's discuss the types of SSL certificates, which can be opted according to your business segment:

Domain Validation (DV) Certificate

This certificate is acknowledged as a basic type of SSL certificate wherein you just need to supply the domain registration details for activation. These types of SSL certificates are quick and easy to install on your web server/website. They display the domain name, issuer's name and validity period on the certificate, but do not contain the organization information. Hence, these certificates are not suitable for corporate enterprises. They can be installed on a single domain as well as multiple domains. Moreover, you can also choose the option, namely, Wildcard SSL, which lets you have the same certificate to be worked on different sub-domains (e.g., home. example.com, office.example.com, etc.).

Organization Validation (OV) Certificate

These certificates are similar to domain validation certificates but stand on the next level of cyber-security. The process of installing OV certificate is a little bit advanced as compared to DV certificates. Here, the Certification Authority (CA) needs additional information to authenticate the ownership of your organization. These certificates include the business details such as organization name, locality, and certificate validity along with the service provider's details. Since these certificates help visitors to authenticate the organizational details; thus, they are recommended to business users. If you are getting this certificate on multiple domains (e.g., http://www.example.com, http://www.example1.com, then the term used for it is known as Subject Alternative Name (SAN). This certificate can be installed on different subdomains (e.g., home. example.com, office.example.com, etc.) too.

Extended Validation (EV) Certificate

Here is another type of SSL certificate, which has been in trend due to its dominance over other digital certificates. Other than having the organizational details, these certificates enable your website to show organization name and a green bar of trust on latest browsers to represent the secured connection. This SSL certificate adds value to the goodwill of your organization as it assures your customers that your website is trusted/secured.

You can choose to purchase your own SSL certificates from Certificate Authorities for an average cost of about $60 per year; however, the web host's certificate can be used as well. Web hosts are required to have an SSL certificate and often, they're willing to share that certificate with the customers that are using their server.

The biggest advantage to using the host's SSL is that it costs nothing, but there are disadvantages too. The biggest disadvantage is that your business name won't appear on the certificate, and so it may not appear as secure to customers. Because of this, you also won't be able to display the certificate icon on your website. If customers need to log in to access this account, it's essential that you get their own SSL certificate.

It's extremely important that you understand what an SSL certificate is and that they have one if they're going to be conducting any kind of cash or credit sales on their site. It's even more important that you also understand the difference between buying their own certificate and using that of their web host's. This will make an extremely big difference in how many people visit the site, and how many people feel secure enough to shop on it!

Data plays an imperative role in the development of each and every work domain. One should never compromise when it is about data security. And, if you are not certain about how SSL works, you can opt for free SSL certificate too. The above-mentioned guidelines will surely work as a guiding light to choose the best SSL certificate according to your requirements. So, let us encrypt and secure the web.

Everything You Need To Know About SEO

Everything You Need To Know About SEO

It is estimated that over 90% of customers use different search engines to get products and services. Therefore, there is a great need for businesses to optimize their websites to rank high in search engines through SEO.

When a business website ranks high, it will be visible to many customers, and most of them will visit the website to get the products or services they want. Today, for businesses to survive in the competitive market, SEO is an important factor. Here is everything you need to know about SEO.

1. High-quality content

high quality content

Content is king is a popular phrase in the SEO world. Content is an essential factor when it comes to websites. What you put up on your website will determine how your website ranks and the amount of traffic you get.

Make sure that you have enough and good information about the products or services that you are selling. The content should be easy to read and to understand. You should make sure that you have original content that is not copied from other websites. If you have new products or promotions, make sure that the information is up to date for your customers.

2. Domain and Page Authority

domain authority

When it comes to SEO, domain and page authority play an important role. Domain authority is the ranking metric that predicts how well your website or domain will rank. With domain authority, you will be able to know the quality and authority of your website. Domain authority uses scores to measure the ranking of your business from 1 to 100. If the score is high, then your website has a greater ability to rank than a lower score.

To increase your domain authority, you need to make sure that your website is relevant to your niche or products. Additionally, your website should be user-friendly, high speed and uses high tech among other factors. To check the domain authority of your website, you can use the various tools available online such as Moz.

3. Links

backlinking seo

Building links is an important part of SEO. Most of the search engines use these links to determine the relevance of your content. Therefore, you should link your website to various authoritative sites. These links help visitors to find your page easily which boosts search engine ranking.

There are different types of links that one can use which include backlinks, inbound links, and outbound links. The backlinks work by creating content on external links and creating opportunities that will link back to your website. One of the most effective ways is through active forums and blogs whereby you create a link that directs the visitor back to your website.

4. Social Media

social media seo

Social networking sites have become popular today. Almost everyone with a smartphone uses social media to find products and services. It is important for a business to have social media accounts such as Instagram, Facebook, and Twitter among others.

For SEO, you will be required to gain more followers on these social media platforms. Once you have enough followers, you can start sharing content about your products and services. You should provide a link that directs traffic to your website. Today, the most shared pages on social media have the highest ranking on Google. When using social media, you need to keep posting new updates regularly.

5. Duplicate Content

duplicate content seo

Duplicate content appears more than one place on the internet. Some people use duplicate content to manipulate ranking and gain more ranking. However, duplicate content can affect ranking as search engines such as Google will not be able to verify the original content from the duplicate content.

When your website has duplicate content, you will suffer from low ranking and lose traffic. Therefore, it is important to make sure that you do not have duplicate content on the internet.

6. Page Speed

page speed seo

If you want a high ranking, you need to make sure that your website has high speed. The web pages should not take too long to load as it may discourage your visitors. To enhance the performance of your website you need to find a reliable web hosting service.

If you are in business, you need to understand everything about SEO. With SEO, you need to be patient and follow the above guidelines. One of the advantages of using SEO for your campaign is that you will enjoy long term ranking of your website.

Want to learn how to get more traffic to your website? Read our previous article here.

How to get more traffic onto your website

Why is it vital for a business to have a website? What is SEO and how can you attract more visitors to your website? Most UK businesses are still without websites, or if they do have one, the design and usability isn’t optimised to attract visitors. We define a website as: an online brochure where the person who displays his/her service and or products most attractively gets more customers.

This content aims to enrich you with all the necessary information you need to know about websites that most consultants will require you to pay. Expect that at the end of this article you will know the different types of websites available, the power of WordPress, its importance, and ways to get more traffic onto your WordPress website.

increase website traffic

The different types of websites to choose from

Whether you already have a website or are considering creating one, it is essential to know the different types of sites that are available.

There are three main types of websites to choose from:

Brochure Website

A brochure website makes up the majority of websites online and it is essentially a digital business card that displays contact information about a company and brief descriptions of what they do.

eCommerce Website

An eCommerce website is a platform where a company is selling products to users online – e.g. Amazon, eBay, Etsy.

Blogging Website

A blogging website allows people to write and share online content. Most blogging websites today are developed in WordPress.

ecommerce website

How to get more traffic onto your website

Creation of new content

Content should be relevant and high-quality, providing solutions to your customers problems.

Post articles frequently

Consistently publishing new content will give you a higher ranking in the Google listings. Google favours websites that publish new content regularly as opposed to a dated website that hasn’t posted any fresh content in years.

Old content optimisation

Try to make use of any old articles by updating and adding any relevant information to the original piece. This will give the article a newer date, thus a higher position in the search results. Make extra use of those articles that have previously been successful.

Boost organic search rankings

The purpose is to appear at the top of search engine result pages; use keyword research for the terms or phrases that are of high volume but low competition. Provide fresh content, include internal and external links on the site, improve the technical SEO such as site speed, sitemaps, design and structured data. Finally, engage in Local SEO by registering on local directories so that local customers can easily find your site.

Republish content on other sites

An article does not have to exist just on your website to bring traffic, turn it into something new and publish your article on other third-party websites. Remember to always link back to the original piece of content.

Guest post on other sites

Guest posting is writing a post that will appear on another blog. You may wonder the importance of giving another page valuable content; but, other blogs also have audiences and this will help you to reach a wider audience by linking back to your site.

Pay for Social Promotions

Paid Promotions is a popular marketing tool that will help you to reach a larger audience. You can target people who enjoy and respond to your messages thus drawing a substantial amount of traffic to your website.

Engage social influencers

Social influencers are people or accounts on media platforms that have a large following. Reach out to those that you share the same audiences with. The best way is by building a relationship by liking and sharing their content; this will help to promote a reciprocal relationship.

Make use of email marketing

The best way to get people to join your email list is by using incentives strategies for it to drive traffic; using professional email marketing software, this will enable you to send an email to hundreds of individuals at a time.

Answer questions in Quora

Quora is an opportunity to drive traffic to a site, link the right keywords to anchor the content on your site when answering questions. Provide the link to your blog.

Create YouTube Content

Youtube is the second favorite search engine in the world, gaining its exposure is a significant opportunity. Create a useful video on product use or maintenance and link your content through the description.

Create free online courses/coaching

Example of sites to use is Teachable; the course should have a value that will push students for additional content what you offer through links

seo online

Importance of traffic

It is the basis of online marketing through conversation.

Enables you to know what majority of your customers want or like thus you can provide the right results or products.

It is a quick way of creating a bottom line growth for your business.

Massive traffic will also help you earn some side cash from companies or individuals who may want to advertise through your site.

By sharing or analyzing consumer requests, it helps in providing innovative ideas which can promote your competitive advantage.

Web traffic gives you a better position on Google search engines.

Get More Traffic On Your Site

How to measure the quantity of traffic

• Google Analytics
• Google Search Console
• Video Views
• Authoritylabs.com
• SENRush.com

Here are some free ideas regarding the different variaties of websites you can create:

• An Online Blog
• eCommerce Website
• Job Board
• Non-profit or religious site
• Online Communities / Forums
• Portfolio Showcase
• Coupon Website
• Podcasts
• Multilingual Sites
• Educational Website
• Questions and Answer site
• Business Directory

Thank you for taking your time to read this article on getting more traffic to your website, please feel free to make use of any of the ideas above.