Do you really need a website in 2019? This is a question that many businesses throughout the UK are still asking. And our short answer to the question is, “Yes, in 2019 your business needs a website more than ever”. In this article we are going to cover the following topics:
- Why you need a website for your business in 2019
- Do I need a website if I have a Facebook page?
- The importance of a high quality website
- What is the purpose of having a website?
- What are the different types of websites available?
Why you need a website for your business
The first and foremost reason you need a website in 2019 is that we live in a digitalised world. Before people bother visiting your business or brand physically, it is becoming increasingly popular to first check online what your brand or company has to offer. As a statistic more than six out of 10 customers expect a company to provide online information about their business or services in some form or another, and over half head directly to the business’s website for service information.
Although there are costs involved when setting up a new website, having a website will certainly help your business generate more of an online presence, thus resulting in generating potential new customers.
Are you looking for an affordable website? Find out more here.
Do I need a website if I have a Facebook page?
Facebook can be great for online exposure. But your page may not appear in search engines unless a customer searches specifically for your business name. This means you could be missing out on tons of traffic by customers who are searching for your products or services.
Although social media is becoming increasingly popular, websites are still just as important for companies offering products or services, even if you aren’t selling anything directly online.
A website that is well designed and optimised for both search engines and conversions will help you reach a wider audience who are searching for the products and services your business is offering. Which is something social media won’t be able to offer you.
What is the purpose of a website?
The main purpose of having a website is to allow you to communicate with potential customers. It also will also allow you to deliver your products and services to a wider audience, organically. Customers will also be able to discover your business through search engines, leading to more customers, leads and conversions.
Having a website and generating an online presence is by far one of the best ways to put yourself in front of new potential customers in the vastly digital world that we live in.
The importance of a high quality website
People are constantly searching the web for businesses, products, services, etc. The days of the Yellow Pages are long behind us. If a person needs to find information, they are most likely turning to the web to find it. When they search for something you offer or more specifically for your business, you want to appear- and not just appear – but appear and look good.
Looking good is important because your website is usually the first impression you give your customers. If they found you through an online search or through a link a friend gave them, your website will be your first point of contact with them. Before they even see your store or talk to your team, they will see your website. You want that first impression to be a positive one.
Your storefront and showroom look good, right? Why do they look good? Because you know that customers will see them and generate an opinion about the business based around them (in addition to factors such as customer service, quality, price, etc. of course). Think of a website as your digital storefront and showroom. People are looking at it and are forming an opinion about the business based on it. So, spend the time to make it look good!
Types of website
We have listed the five main types of websites that are available:
- Social media
A brochure website is one of the most common types of websites. Brochure websites usually only have a few pages and will be used by small to medium businesses that need a basic online profile. For example, a small heating company would only need a simple website with a page displaying contact information, an ‘about’ page and possibly a few photos of their previous work. Their website is essentially an online business card for potential customers.
An ecommerce website is a website where customers can pay for a product or service online. This will normally involve a company selling to multiple users but can also take the form of a multi-vendor ecommerce website, commonly known as ‘marketplace’ websites. Marketplace websites allow multiple vendors to sell to customers through the same site. Well known examples include eBay and Amazon
A portal website brings together information from a variety of sources on the web. Examples could include Aol and Yahoo, who offer emails, forums, search engines and news all through their homepage. Portals can also be for internal use in a school, university or company, allowing students or employees to login using their unique credentials.
A wiki website is a type of site which allows people to collaborate and share content online together. Of course, the most popular website is Wikipedia, which allows anyone to amend, add and assess the content of their articles.
5. Social media
Social media websites are networks which encourage the sharing of images or ideas. They encourage interaction by online sharing. The most popular social media website is Facebook, with a mind-blowing 2.37 billion active users. Other social media sites include YouTube, Twitter, Instagram and LinkedIn.
Are you looking for a professional and affordable website? Find out more here.